Process Model of Communication

In this weeks lecture we looked at Shannon and Weavers process model of communication. This is the theory of how Information, whether it be sound or anything else, is transmitted from a Sender, to a receiver. We looked at the process of how the information is transmitted, received (by the receiver) and then any feedback. There are also other factors that come into play such as 'noise.' Noise is anything that distracts the receiver from receiving the information being transmitted. Within animation this distraction could be something such as a couple kissing, but in the background somebody jumping around. The message to be sent would be the couple kissing but the viewer would be distracted by the 'noise' of the man jumping in the background.
  In the latter part of the lecture we looked at the two different types of information to be communicated. One type is 'Entropy.' Entropy is unexpected or new information that we need to know or would be useful for us to know. The other type of information is known and 'Redundant.' This means the information is other not useful to us or just basic redundant info that we already know. An example of this would be in a film, if a man came home to his wife and said hello and kissed her, then this information is redundant, we know the husband loves his wife and the information is not new or surprising, therefore Redundant. Whereas if he came home and threw her out of their home then this information would would be new and surprising to us, thus - Redundancy and Entropy.
  After this lecture we had a Seminar with Jeremy and looked at how these different types of information and could be communicated to an audience, and how we could put this into practice, for example, in our short film. I think it is of great importance to understand how we communicate certain types of information, in order for the audience to understand. We watched a short animated film, in which there were consistent symbols for the 'SS.' This information was communicated to us in a way where it wasn't blatantly portrayed but was communicated enough for the audience so still possibly notice it and understand.